Networking. Knowing and understanding your "brand" and utilizing it to the maximum benefit, in both existing and prospective networking relationships, are the most powerful tools in your arsenal to reach your professional and entrepreneurial goals.
Whether you are a graduate, professional, entrepreneur, business owner, or investor: the way you differentiate yourself from others and effectively convey your venture's "Who you are" and "This is what we stand for" in just a matter of minutes is crucial.
Networking is not just about telling and speaking, but about active listening. This means you should do ...
Having a solid social media presence is important these days, and it should account for a crucial part of your marketing strategy. In addition to having a user-friendly website with consistent and relevant content, having targeted and focused social media profiles and activities has become paramount to one’s business success. The era in which the Yellow Pages were your prime source of information is long gone and has been replaced by Twitter, Facebook, Instagram, LinkedIn, and platforms like Afrinection.com. Yes, we are a social media platform too! Despite the benefits, only a few African companies are successfully tapping into social media, writes Daniel Muraga.
"Women belong in all places where decisions are being made. It shouldn't be that women are the exception." With these powerful words, Ruth Bader Ginsburg - Associate Justice of the Supreme Court of the United States - once revealed the essence of who women should be involved in all aspects of decision making. Whilst Africa has seen women from different cultures and walks of life climbing the ladder of leadership, they still form the minority. Ambassador Michael Alimo spoke to Jessica Foumena of Women & Africa International, which is dedicated to helping African women discover and use their voice and strengths.