"Marketing is about consistency and creativity"

Afrinection member John Baraka (24) from Nairobi, Kenya, founded online marketing firm JBlessing Creations last year to fulfill his business dream. 

Tell us a little about your background. Where and how did you grow up? Where did you study?

I was born in a Kajiado, a small town in Kenya's Western Province. Currently, I am living in Nairobi Province, where I studied marketing. 

What is JBlessing Creations all about? What did you do before?

We are a digital marketing firm that helps clients with implementing Google Ads strategies, SEO and social media campaigns. Before that, I was a digital marketer for two years.  

What has been a key lesson learned, one you didn't expect when you started your venture?

The impact of your work doesn't necessarily match the outcome of your work

Where do you want to be in 5 years from now? How are you going to achieve that?

I want my business to be a leading digital marketing agency in East and Central Africa. To achieve that, I plan to expand my skills set work on how to become a better marketer. 

What are your 3 key tips for aspiring entrepreneurs?

Consistency and creativity are key to keeping your growth

Who are your African entrepreneurial role models (one female, one male) and why?

Chris Kirubi from Kenya, Adaora Mbelu-Dania from Nigeria.