11 tips for African entrepreneurs & jobseekers to ace 2018

As 2017 is drawing to a close, it is time for small businesses, start-ups, professionals, job seekers and graduates across Africa (and beyond) to take stock of the past year and prepare for 2018. Where do you want to be in a year? Which mistakes don't you want to make ever again? Which mistake did you have to make in 2017 to be where you are now? The Small Business Site has come up with a list of 11 "how to ace 2018" tips. Whilst most advice is targetted at small businesses, many of the tips also apply to job seekers.

1. Don’t be afraid to make big mistakes

The best things that happen in a business (and professionals) most often happen on the heels of failure. Don’t be afraid to fail; it’s proof that you are meant to be successful. The only difference between people who are hugely successful and those who aren’t is the time it takes them to get back up after being knocked down.

2. Take full advantage of all the free social media out there

Before you go out and blow money on advertising (and promoting yourself), capitalise on the free online access that leads you directly to your customers. Blog, tweet with humour, and make as many friends as you can on Facebook. You can quickly build a huge following of customers willing to try your new product without spending anything on advertising.

3. Choose only really good people

Make sure you pick good people to build your business with, as they’ll determine 80% of your success. The best people are honest and have lots of enthusiasm. Don’t worry too much about their level of experience when you’re interviewing, as the right attitude always delivers much more than just experience.

4. Focus on what’s already working for you and do more of it

When you look for ways to expand your business, the real pot of gold is usually the same stuff that’s already proven successful. So, before you move on to the next exciting project or a new strategy, slow down. Do a lot more of what’s already working and then do the new stuff.

5. Never stop networking

Never stop pushing, never stop networking. Keep looking for business or providing the best service. It’s hard to always believe, but as a self-employed person, you simply have no choice. Never stop.

6. Stop putting it off

Procrastination is the enemy of success. The time you waste on stalling breeds guilt, and guilt deflates energy and sometimes even leads to depression. When you feel stuck and can’t seem to move ahead, always remember that you don’t have to get it right, you must just get it going.

7. Be decisive

Don’t wait for everything to be perfect. Instead of seeking the impossible, efficient decision makers tend to leap without all the answers and trust that they’ll be able to build their wings on the way down.

8. Make sure you know what not to do

Everyone should have their own ‘Not to Do’ list. I sit down regularly and make a list of all the things I have spent time on that have amounted to nothing. It’s smart to post your ‘Not to Do’ list where you’re bound to see it so you’re reminded to do more productive things that give a better return on the time you spend at work.

9. Shoot the dogs early

If you spot a complainer and if you have the authority to do it, fire them right away. Complainers are like thieves, robbing you and your company of its good energy. Your whole team’s outlook will shine brighter once you’re rid of them.

10. Don’t do it alone

You need a support system when building a business. There are organisations such as the NSBC who can help with advice and inspiration, as well as quality networking opportunities. When you’re starting a business, experienced guidance is the best support system of all.

11. Be different

Challenge the status quo, get out of your comfort zone, do things differently and stretch your abilities. Stretching your abilities will make you great.

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